I’m wlling to participate in the PR campaign, I’ve done that kind of thing before. I would like to see a couple of us doing this, just to get the largest coverage area possible…
It is important that we create the press release in a standard format, making it easy for the newspapers/websites to publish with little to no effort. Keep in mind that since these are free, we cannot typically request a date to be published, they will print the release whenever they feel like it.
One last thing, I think we should tackle the major magazines as well (like Backpacker) they will also print stuff like this. I’m willing to take that on, I did something similar for a Dive Shop I used to work for. But we need to get on that right away, they plan pretty far in advance.
